What we look for.
We invest in three to five companies a year and work closely with each one. For the companies we back, we are all in. Five questions decide whether we are the right partner for you.
- 1
Product-market fit
Proven by customer dataDo you have paying customers today? If you sell subscriptions, is churn low? If not, do customers buy again and recommend you?
- 2
Cash-flow positive or fast growing
Cash or growthAre you cash-flow positive, or has your revenue grown at least 50% over the last twelve months? On the market for less than a year: are you growing strongly month on month?
- 3
Our marketing potential
A plan for our reachCan we 2–5x your revenue with our organic reach (Christian and our network), paid marketing, playbook, expertise and contacts?
- 4
Full-time founders
All in, majority ownedDo the founders work on the company full time and own more than 70% of it?
- 5
A real partnership
A significant stakeAre you open to us taking a meaningful stake in the company in return for accelerating your business and sales?